These are logos for the health campaign--Celebrity Health Challenge from a growing local nonprofit organization called Lettuce Live Well.
This organization is newborn and it has not much budget for mass media advertising. So the CEO decided to help holding the events and participate in the local competitions to gain some awareness and fame. After that, some earned media are expected to help the company grow in short term. I was lucky to be one of them and help wit graphic design works. |
In my sophomore year, my friends and I were simulating to establish an advertising agency and launched an advertising campaign for the sport wearing brand--Columbia. We decided to name our company Topop, which means that we are the "top" in the industry and we only apply most fresh strategies and create most "pop" campaign. We had the right to give people the word-of-mouth.
These are brand samples for our newborn and dynamic company. |
In my marketing class, we were required to create a new brand. I chose to create a new TV Channel called Constellation, which is a channel focusing on the psycho and explanation of luck and misfortune in the real world. Even though the the predicted result was not so desirable because of this special positioning and niche segment, I was pretty proud of the visual effect pieces that I designed. These are just a part of the advertising-related elements.
Here is another brand I created--a fishery brand called fishant. My hometown is next to the great bay area. The seafood from my city is well-known and welcomed by people from cities in mainland. After I went beyond my home to a far-away city to attend college, I thoroughly understood differences between areas in China. The tasty seafood snacks, that I have been eating since my childhood, are dreadfully expensive in other cities. And they wanted to get access to affordable seafood snacks. So based on this discovered demand, I believed this brand would be thrive in land cities. And its position is providing high-quality affordable seafood snacks for everyone. Right side are logo, business card and brochures.
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This is a magazine I designed for my university. It serves as a guide to freshmen and tell them the every phase of campus they should know. And also some news and entertainments(coupon from nearby store) are included. My college was on a island and it is quite inconvenient and uncomfortable for active and socialized college students. This magazine gave them a peek to the outside world and helped them fit into this completely different lives. Here are the magazine logo and some pages preview.