I am fond of writing script and shooting. Thanks to my video class, I know how to handle with the really big and professional shooting device. Just because of my interest, I initiated a short film program, in which I wrote script, gathered actors(my friends) and direct the film all by myself. This video ended up winning the most creative and most popular award of DV competition in China Hermes Cultural Festival.
This short film is about a school nerd accidentally get a box of magic candy and meet and date with four different types of girl by eating those candies. It is a small fantasy in college life. My inspiration came from casual talks with my male friends. Then I figured out that every single guy is like little girl in fairy tale that dreams about meeting a perfect soulmate and has a wonderful life together. So I decided to give a vent for this wish and made others pay attention to the sensitive phase inside boys. |
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In 2012, my friends and I shot four commercials for the Alipay(online payment system of Alibaba) to compete with peer in the One Show Youth Creative Award. There are four sponsors of this competition, which means we had four choice of brand. And we decided to make commercials for the AApay function for Alipay. We went back and forth. We initiatively chose to use print media. Then we found out that we got too much to seliver and print ads would never work for us. Then we completely discarded the former workpieces and started new programs. In this process, I really learned a lot of positioning, media planning, advertising appeal, time management, etc. Here are the series commercials of AApay.
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This is a event news I reported for campus journalism group. A cosplay association was holding a event to promote the animation culture in Japan. Everyone on the site was wearing costume and makeup. It was quite eye-catching and the games in the event were thrilled. According to the answer I got from students, they are quite satisfied and learned something useful as well.
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